From the series Careers Off the Field
Grade Range: 7th – 12th
Page Count: 64
Lexile Level: 1080L
Have you ever worn clothing with a team logo on it? Have you seen athletes pitching products on TV or in print ads? Have you ever watched a bowl game named for a company? Then you've been the target of sports marketing. Why not look into being on the other side? Sports marketing professionals use sports to sell thousands of products. Others in the field are responsible for “selling” their team to fans and sponsors. Outgoing, business-oriented people will find a spot on a sports marketing roster. Whether you are interested in marketing or not, if you want to stay in the game, Careers Off the Field is for you. Every book shows you ways to combine your passion for sports with a way to make sports your career, even if you're not putting on a uniform.
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