Urban entrepreneurs are the driving force of pop culture. The Urban Entrepreneur series showcases a diverse group of successful men and women who grew up in the city. Learn how filmmakers have used their experiences in the city to influence how they make movies. Read about the music creators and the lyrical innovators who brought their beats to a few friends and then to the world. Discover how shoe companies target city kids with street art to create their billion-dollar marketing plans. Find out how comedy took small-time performers to mainstream success. And, inspire students to create their own success stories.